Baystreet Media – Experiential Marketing That Captivates Audiences

Overview

Baystreet Media specializes in creating immersive, memorable experiences that forge a direct emotional connection between brands and consumers. Our approach combines bold creativity, cutting-edge technology, and flawless execution, resulting in campaigns that not only capture attention but drive measurable engagement.

For Jack in the Box, Pepsi, and other high-profile brands, Baystreet Media has consistently delivered large-scale experiential marketing campaigns that cut through the clutter, spark social conversation, and leave lasting impressions.

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Challenge

Major consumer brands face increasingly saturated markets where traditional advertising struggles to break through. For campaigns like Jack in the Box’s Munchy Mobile and Queso Challenge, and Pepsi’s Decoder Project, the goals were:

• Create high-visibility activations that generate buzz across multiple markets.
• Engage target audiences directly in interactive, memorable ways.
• Drive measurable brand impact beyond standard impressions and clicks.
• Integrate digital, social, and on-site components for maximum reach.

The challenge was not only designing campaigns that captured attention but ensuring each activation translated into meaningful consumer engagement and media coverage.

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Solution

Baystreet Media leveraged a 360° experiential marketing approach, combining physical activations, digital storytelling, and social amplification:

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Jack in the Box – Munchy Mobile

• A custom, branded mobile activation delivering late-night meals to key urban areas.
• Strategically timed appearances in high-traffic locations to maximize visibility and social sharing.
• Engaged fans with interactive games, branded swag, and digital photo opportunities.

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Jack in the Box – Queso Challenge

• A nationwide event inviting consumers to compete for exclusive prizes.
• Integrated social media participation, enabling viral content generation.
• Captured data for post-campaign engagement and remarketing.

Pepsi Decoder

• A large-scale, innovative campaign literally visible from space via the International Space Station.
• Combined massive physical installation with social media, press coverage, and influencer amplification.
• Leveraged cutting-edge technology to create a once-in-a-lifetime visual experience and global brand awareness.

Across all campaigns, Baystreet Media ensured cohesive brand messaging, seamless execution, and shareable moments that amplified reach organically.

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Results

• Jack in the Box: Increased social media engagement by over 250% during campaign periods, with significant earned media coverage.
• Pepsi Decoder: Generated global media coverage and millions of impressions, creating a landmark moment in experiential marketing.
• Audience Impact: Millions of on-site interactions across campaigns, with measurable increases in brand awareness, trial, and loyalty.
• Award Recognition: Campaigns recognized in industry awards for creativity and innovation in experiential marketing.

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Key Takeaways

• Bold creativity drives engagement: Memorable, interactive experiences outshine passive advertising.
• Technology amplifies impact: Using cutting-edge tools and large-scale installations creates conversations that reach global audiences.
• Integrated approach maximizes ROI: Combining physical activations with digital amplification ensures measurable results.
• Attention to detail is critical: Seamless execution from concept to delivery ensures brand integrity and audience satisfaction.

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Conclusion

Baystreet Media transforms ordinary brand interactions into extraordinary experiences. From mobile activations like the Munchy Mobile to unprecedented global spectacles like the Pepsi Decoder, our campaigns consistently captivate audiences, generate buzz, and deliver measurable results.

Baystreet Media doesn’t just create campaigns — we create cultural moments.